StretchBAS — Brand Asset Studio

StretchBAS is the brand-AI workspace inside StretchSuite. It learns your brand once — from your own website and your public social profiles — and then writes new marketing content that sounds exactly like you, every time. Instead of re-explaining your voice to a generic chatbot on every task, you capture it once into a reusable brand fingerprint and generate everything from it: landing pages, Google Business posts, review responses, ads, emails, SEO campaign packs, and platform-tailored social posts.

You will find StretchBAS in the workspace left rail under Commerce & Growth → StretchBAS at app.stretchsuite.ca. Every action is scoped to your workspace (organization) automatically, so you can hold your own brand plus a separate fingerprint for each client without any risk of mixing them up.

The three ideas behind StretchBAS

Absorb a brand into a fingerprint. StretchBAS reads your crawled website content (and any public social bios/taglines it can discover) and distills a structured brand fingerprint: your voice, tone, personality, audience, value propositions, recurring themes, signature vocabulary, and do/don't rules.
Generate on-brand content. From that fingerprint, StretchBAS writes new content in any format you ask for — and can weave in a target SEO keyword naturally.
Meter it with credits. Each generation, audit, or score spends one credit from your workspace wallet. Every new workspace gets a one-time free starter grant of 3 credits, and failed actions are automatically refunded.

Key capabilities

Brand fingerprints — Absorb any brand you have crawled in StretchSearch into a reusable, editable fingerprint. Hold as many as you need (your brand + each client).
On-brand generation — Produce a single piece of content of any type from a fingerprint, optionally targeting a keyword for SEO.
Content packs — Generate the same idea across up to six content formats in one click (e.g. a landing page, an email, and three ads).
Social posts — One on-brand post per platform (LinkedIn, X, Instagram, Facebook), each written to that platform's own length, tone, and hashtag conventions, with recommended posting windows.
Optimal-time scheduling — Push generated posts to StretchSocial at each platform's next best slot (rolling out).
Consistency scoring — Grade any draft 0–100 against a fingerprint and get concrete on-brand / off-brand notes and fixes.
Refine — Rewrite any generation with a plain-English instruction ("make it punchier", "add a CTA") while staying on-brand.
Brand audits — Run a deterministic, evidence-linked content-coverage audit for any subject, backed by your indexed sources.
Credits & billing — A transparent prepaid wallet with an append-only ledger, self-serve Stripe top-ups, and automatic refunds.

The dashboard at a glance

The StretchBAS home shows four live stat cards — Credits, Profiles, Generations, and Audits — followed by five working tabs:

Tab	What you do there
Credits	See your balance, buy credit packs, and review your ledger.
Absorb	Build a brand fingerprint from a website you have crawled.
Generate	Write on-brand content, packs, and social posts.
Audit	Run a content-evidence brand audit for a subject.
History	Browse, score, and refine everything you have generated.

How it fits the suite

StretchBAS is the hub of the StretchSuite growth stack. StretchSearch crawls and indexes your site — that indexed content is what Absorb reads and what Audits score. StretchSEM surfaces keyword gaps you can drop straight into a generation for SEO. StretchSocial receives and schedules the posts StretchBAS writes. Credit purchases run through Stripe and reconcile alongside your other StretchSuite billing. Because everything is organization-scoped, agencies can run dozens of client brands from one login while keeping every fingerprint, generation, audit, and credit balance strictly separated.

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