Getting started
What is StretchBAS? It's the StretchSuite Brand Asset Studio. It learns your brand from your website (and public social bios) into a reusable brand fingerprint, then generates, scores, and audits on-brand marketing content. Find it under Commerce & Growth → StretchBAS at app.stretchsuite.ca.
Do I need to set anything up? No. It's fully hosted in your workspace — just sign in and open it.
Is there a free trial? Yes — every workspace gets a one-time free starter grant of 3 credits, enough to absorb a brand and generate a couple of pieces.
Brand fingerprints
What's a brand fingerprint? A structured capture of your brand — voice, tone, personality, audience, value propositions, themes, vocabulary, and do/don't rules — that powers every generation.
Where does StretchBAS get the data? From your StretchSearch-indexed website content, plus any public social bios/taglines it can discover for your brand. If your site isn't crawled yet, absorb will ask you to crawl it first.
Can I fix what it captured? Yes. You can edit voice, tone, themes, and value propositions for free, and the change applies to your next generation.
Can I have more than one? Yes — hold as many as you like (your brand plus each client, or a formal and a playful fingerprint for the same brand).
Generating content
What can it write? Any format you name — landing pages, Google Business posts, review responses, ads, emails, product descriptions, FAQ answers, and platform-tailored social posts.
Can it target SEO keywords? Yes. Add a target keyword (typically a StretchSEM gap) and StretchBAS works it in naturally — it won't keyword-stuff.
What's a content pack? One idea rendered across up to six formats in a single action, metered per piece.
Can it write for social? Yes — one on-brand post per platform (LinkedIn, X, Instagram, Facebook), each written to that platform's length, tone, and hashtag rules, with suggested posting windows.
Can it schedule posts? Optimal-time scheduling into StretchSocial is rolling out. Until it's live in your workspace you'll see a "being switched on" message; copy posts from History and publish manually in the meantime.
Quality tools
What's a consistency score? A 0–100 grade of any draft against a fingerprint, with on-brand / off-brand notes and concrete fixes.
What's a brand audit? A deterministic, evidence-linked check of how well your indexed content covers a subject, with findings and recommendations. Audits use no AI, so they're reproducible.
How do I fix an off-brand draft? Score it, then Refine it using the suggestions, then re-score. Refine keeps it on-brand and saves a new version.
Credits and billing
What does each action cost? 1 credit per metered action (absorb, generate, refine, score, audit). Content packs and social runs are 1 credit per piece/platform. Editing a fingerprint and scheduling posts are free.
What if an action fails? You're automatically refunded — you're never charged for output you didn't receive. Both the debit and refund show in your ledger.
How do I buy more? From the Credits tab: Starter (10 credits / $49 CAD), Growth (50 / $199), or Scale (200 / $699), via Stripe. Credits are added once, idempotently, after payment is verified.
Where can I see my spend? The ledger in the Credits tab records every grant, purchase, debit, and refund with a running balance.
Privacy and tenancy
Can other companies see my brand? No. Profiles, generations, audits, and credits are organization-scoped and never visible to another organization.
Can my whole team use one wallet? Yes — the wallet and profiles are shared within your workspace.
How it fits the suite
Which apps does StretchBAS work with? StretchSearch (crawls the content it absorbs and audits), StretchSEM (supplies keyword gaps for SEO-aware generation), and StretchSocial (schedules the posts it writes). Credits are purchased via Stripe alongside your other StretchSuite billing.
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