Workflow: From Website to Published Campaign

The end-to-end StretchBAS workflow

This guide chains every StretchBAS capability into one repeatable process — from a raw website to a scheduled, on-brand campaign. It's the playbook to follow whenever you launch something new. Budget roughly 10–15 credits for a full run (one absorb, a content pack, a couple of scores and refines).

Step 1 — Crawl the site (StretchSearch)

StretchBAS builds from indexed content, so start in StretchSearch:

1. Add the brand's domain and run a crawl.
2. Make sure your voice-defining pages are indexed — home, about, services/products, and signature content.
3. Wait for the crawl to finish.

Step 2 — Absorb the brand (1 credit)

1. Open StretchBAS → Absorb.
2. Enter the domain as the subject.
3. Run it. StretchBAS reads your pages, folds in public social bios, and builds a brand fingerprint.

Step 3 — Review and correct the fingerprint (free)

1. Open the new profile and read the captured voice, tone, themes, and value propositions.
2. Edit anything that's off — sharpen the tone, add a missing theme, tighten a value prop. Editing is free and applies to your next generation.

Step 4 — Pull an SEO angle (StretchSEM, optional)

1. Open StretchSEM and find a keyword gap worth targeting.
2. Keep that keyword handy — you'll drop it into generation so the campaign is both on-brand and SEO-aware.

Step 5 — Generate a content pack (1 credit per piece)

1. Open StretchBAS → Generate and choose the content pack option.
2. Select the profile and pick up to six formats (for example landing page, welcome email, Google Business post, Instagram caption, ad headline).
3. Write one campaign-level request and add your keyword.
4. Generate. Every piece lands in your voice, in History.

Step 6 — Score the important pieces (1 credit each)

1. From History, score your highest-stakes pieces (say, the landing page and the email) against the profile.
2. Read the on-brand / off-brand / suggestions breakdown.

Step 7 — Refine using the score (1 credit each)

1. Refine each flagged piece using the score's suggestions as your instruction.
2. Re-score to confirm the grade climbed above your team's bar (for example 85+).

Step 8 — Generate and schedule social (1 credit per platform)

1. In Generate, produce social posts for your platforms (LinkedIn, X, Instagram, Facebook) from the same campaign request and keyword.
2. Schedule them into StretchSocial at each platform's next optimal slot (or copy and post manually while scheduling rolls out).

Step 9 — Audit your coverage (1 credit, optional)

1. Open Audit and run a brand audit on the campaign's core subject.
2. If coverage is thin or zero, publish supporting content and re-crawl — then you'll rank as well as you read.

Example: Payne Coaching launch

Beau crawls paynecoaching.co, absorbs the brand, and fixes the tone to "encouraging, never preachy." He pulls the StretchSEM gap "accountability coaching program," generates a five-piece pack plus three social posts, scores the landing page (78 → refine → 92), and schedules the social posts for next week's optimal windows. Total: about 13 credits, and a fully coordinated, on-brand launch in under an hour.

Tips

• Do the fingerprint edit before generating at volume — one correction improves every downstream piece.
• Reuse the same request and keyword across the pack and the social posts for a consistent message.
• Score only the pieces that matter to conserve credits; not every asset needs a formal grade.
• Save this as your template. Once you've run it once, every future campaign is the same nine steps.

Troubleshooting

• Absorb says no content. Finish the StretchSearch crawl first (Step 1).
• Generation returns a 503. The content model is momentarily unavailable; credits are refunded — retry shortly. Audits still work meanwhile.
• Scheduling isn't available. StretchSocial scheduling is rolling out; copy posts from History and publish manually until it's enabled.