Email Campaigns, Automations & Abandoned-Checkout Recovery

Overview

StretchShop includes marketing tools to bring buyers back and grow revenue: one-off campaigns, always-on automations, and abandoned-checkout recovery. This guide shows how to use each and how they work together with customers and segments.

Campaigns

A campaign is a message you send to an audience at a point in time — a product launch, a sale, or a newsletter.

1. Open Marketing > Campaigns and click New campaign.
2. Give it a name, choose the audience (typically a customer segment), and compose the message and offer.
3. Save the campaign as a draft while you refine it; edit any field until you're ready.
4. Click Send to dispatch the campaign to its audience. Only consented customers should be targeted.

Automations

Automations run on triggers so marketing happens without manual effort — for example a welcome message after a first order, or a win-back after a period of inactivity.

1. Open Marketing > Automations and click New automation.
2. Define the trigger and the action (the message or offer to send).
3. Save it. A new automation starts inactive.
4. Click Activate to turn it on; the automation now runs whenever its trigger fires.
5. Click Pause to temporarily stop it without deleting your setup, and activate it again later.

Abandoned-checkout recovery

Buyers often add items and leave before paying. StretchShop captures these as abandoned checkouts so you can win them back.

1. Open Abandoned checkouts to see carts that were started but not completed, most recent first.
2. Review the cart contents and the customer (if known).
3. Click Send recovery to reach out and invite the buyer to finish their purchase, or use Recover to advance the checkout.
4. Track which recoveries convert into completed orders.

A realistic example

You launch "Summer 2026" with a campaign to a segment of past summer buyers who opted in — subject line, hero image, and code LAUNCH15. You also set an automation: when a customer places their first order, they receive a thank-you with a small next-purchase incentive; you activate it. Over the week, ten shoppers abandon full carts; you open Abandoned checkouts and send recovery to each, and three come back and complete their orders.

Tips

• Target segments rather than your whole list — relevance lifts conversion and protects deliverability.
• Respect consent: market only to customers who opted in.
• Use automations for the repeatable moments (welcome, post-purchase, win-back) and campaigns for timely events.
• Act on abandoned checkouts quickly — recovery works best while intent is fresh.

Troubleshooting

• A campaign didn't reach someone — confirm they're in the target segment and have marketing consent.
• An automation isn't firing — check that it's activated (not paused) and that its trigger conditions match real events.
• No abandoned checkouts appear — they populate as buyers start and leave carts; a brand-new store may simply have none yet.
• Recovery isn't converting — revisit timing, incentive, and message; recovery is most effective sent promptly.