Getting Started with StretchShop

What is StretchShop?

StretchShop is the StretchSuite app for running an online store. From one workspace you manage your product catalog, a browsable storefront, shopping carts, checkout, orders, customers, and much more — including inventory, shipping, tax, discounts, marketing, and B2B pricing. Everything is scoped to your organization, so you only ever see and edit your own store's data.

StretchShop opens to a left-hand navigation rail. The core sections you will use every day are:

Deeper sections — Discounts, Marketing, Shipping & Tax, Online Store, and Settings — are documented in their own guides.

Key concepts

• Products are the items you sell. Each has a title, an optional SKU and barcode, a price, an inventory quantity, and a status (draft, active, or archived). Only active products appear on the storefront.
• Prices are stored in cents. A price of 9900 means $99.00. Storing money as whole cents keeps every total exact.
• Carts hold line items before checkout. Checking a cart out creates an order and reserves stock.
• Orders move through five statuses: pending, paid, fulfilled, cancelled, and refunded.
• Customers carry order history, addresses, store credit, and marketing consent.
• The default currency is CAD unless you set another (for example USD). A cart and its items must all use the same currency.

Your first steps

1. Open StretchShop and confirm it is connected. In the header you will see a Live status chip once your store data loads. Use Refresh any time to reload the current view.
2. Set your store basics. Open Settings and confirm your store currency and defaults. If you plan to take real payments, set up Stripe now (see Carts, Checkout & Online Payments).
3. Add your first product. Go to Products, click New product, and give it a title, a price (entered in your store's money field), a SKU, and set the status to active. Save.
4. Check the storefront. Open Storefront and confirm your new product appears as a card with its price. This is what buyers browse.
5. Run a test checkout. Go to Checkout, add the product to a cart, enter a customer email and shipping address, choose a shipping rate, and click Checkout. This creates your first order.
6. Review the results. Open Orders to see the order, then open Dashboard to watch your metrics and charts populate.

Tip: Everything on the Dashboard is driven by real data. A brand-new store shows friendly empty states — they fill in the moment you add a product or record a checkout.

A realistic first-day example

Imagine you sell candles. You add "Cedar & Sage Candle" at 2400 ($24.00), SKU CND-CS-01, inventory 50, status active. It appears on the storefront. You open Checkout, add one candle, enter sam@example.com, add a Toronto shipping address, pick the Standard rate, and check out. StretchShop creates a pending order for $24.00 plus shipping and tax, reserves one unit (inventory drops to 49), and the order shows up under Orders and on your Dashboard revenue chart.

Tips

• Start products as draft while you are still writing copy and adding images, then flip to active when they are ready to sell.
• Use Refresh if a number looks stale — StretchShop reads live data, but your view only updates when it loads.
• Enter prices carefully: the field expects the money amount for your store; remember internally everything is whole cents, so avoid fractional cents.
• Keep one browser tab per task. Because data is org-scoped, anything you change is immediately visible to your teammates in the same organization.

Where to go next

• Managing Your Product Catalog — build and maintain your product list.
• Product Options, Variants & Media — sizes, colors, and images.
• Carts, Checkout & Online Payments — run a sale end to end.
• Processing and Tracking Orders — the order lifecycle and fulfillment.
• Customers, Segments & the Analytics Dashboard — read your buyer data and charts.