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Running a Domain SEM Report

Run the all-in-one Domain report and learn how to read its site audit, keyword intelligence, cannibalization, entities, page inventory, and backlink sections.

What the Domain report is

The Domain report is StretchSEM's flagship, all-in-one snapshot of a website. A single run composes several engines into one stored report: a technical site audit, a keyword profile, proprietary keyword intelligence, an entity profile, a page inventory, keyword-cannibalization detection, and a backlink summary. It costs 1 credit and is saved to your organization so you can reopen it anytime for free.

The report reads from your StretchSearch crawl index, which is why a domain must be crawled in StretchSearch before you can report on it.

Running a report

  1. Open StretchSEM and go to the Research rail (or the Tools tab).
  2. Click Run Domain report.
  3. Enter the domain, for example acme.com. If you're working from a saved project, the domain is pre-filled.
  4. Confirm. StretchSEM spends 1 credit and builds the report.
  5. When it finishes, the report opens and also appears under Reports (the Recent reports list).

If the domain hasn't been crawled yet, you'll get a clear message — "No crawled pages for that domain — crawl it in StretchSearch first" — and no credit is charged. Crawl the site in StretchSearch, then return.

What's in the report

Summary

The top summary gives you the headline numbers: pages analyzed, SEO health score (0–100), total SEO findings, non-200 pages, your top keywords, the count of cannibalization conflicts, the number of keyword opportunities, and referring domains if backlink data exists.

Site audit

A categorized list of technical findings (errors, warnings, notices) with a weighted Site Health score. This is the same engine as the standalone Site Audit tool — see Technical Site Audits for the full breakdown of each issue type.

Keyword profile & keyword intelligence

The keyword profile lists the terms your site actually emphasizes, drawn from the crawl's indexed keyword candidates (with a title/H1/meta fallback for lightly indexed sites). The keyword intelligence table goes further: for each term it shows how many pages target it, total content frequency, how many titles and H1s include it, a 0–100 coverage score, and a signal:

  • strength — well covered and targeted in page titles.
  • opportunity — strong content emphasis but not in any title, so optimizing a page's title for it is low-hanging fruit.
  • covered — present, neither a standout strength nor an obvious gap.

This is honest, owned intelligence computed from what StretchSEM actually crawled — it is not a claim about Google search volume, which requires an external provider.

Entity profile

The most frequent named entities (people, places, organizations, products) across your pages, which helps you understand how search engines and language models perceive your site's topical focus.

Page inventory

Totals by HTTP status code, plus counts of pages missing a title and missing a meta description — a fast health check on crawlability and metadata hygiene.

Cannibalization

Terms that multiple pages on your domain target, so those pages compete with each other in search. Each conflict lists the competing pages (most-relevant first) so you can consolidate or differentiate them. Sitewide navigation and brand terms are filtered out so you only see real conflicts.

If StretchSEM's link graph has data for your domain, the report includes a backlink summary (referring domains and totals). If DataForSEO is connected it supplements web-scale coverage; if Google Search Console is connected, real ranking queries are attached too. The report's data source label tells you exactly which engines contributed (for example crawl or crawl+dataforseo).

A realistic example

You run a Domain report on acme.com. The summary shows 42 pages, a health score of 71, and 3 cannibalization conflicts. Drilling in, keyword intelligence flags industrial valves as an opportunity — it appears heavily in your body copy but in zero page titles. Cannibalization shows two product pages both targeting stainless fittings. Your action list writes itself: add industrial valves to a category-page title, and consolidate the two stainless fittings pages.

Reopening and listing reports

  • Under Reports, click any row to reopen the full stored report — this is free.
  • The list shows the domain, credits spent, and run date, newest first.
  • Reports are permanent until you remove them; deleting a project never deletes its reports.

Tips

  • Crawl the domain in StretchSearch first — the report depends on it.
  • Re-run monthly to watch health, cannibalization, and opportunities change over time.
  • Treat every opportunity signal as a title/heading edit you can ship this week.
  • Pair report findings with the On-Page Optimizer and StretchBAS to generate the fixes.

Troubleshooting

"No crawled pages" (422). The domain isn't in your crawl index yet. Crawl it in StretchSearch, then re-run. No credit is spent on this error.

The backlink section is empty. StretchSEM's link graph may not have harvested your domain yet. Run a Backlink scan first, then re-run the report.

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