Organizing Work with Campaigns and Projects

Why campaigns exist

Most StretchSEM tools need the same three inputs: a domain, a keyword list, and sometimes a competitor. A campaign (shown as a project in the workspace) stores those inputs once so you never retype them. Running a tool from a campaign pre-fills every field, which both saves time and eliminates the typos that cause empty results.

Campaigns are free to create, edit, and delete — they're presets, not metered runs.

Creating a campaign

1. In StretchSEM, click New project (top-right of the Overview) or open the Campaigns rail.
2. Enter a label (a friendly name; if you leave it blank the domain is used).
3. Enter the domain, for example acme.com.
4. Enter a keyword list — separate terms with commas or new lines. Duplicates are removed automatically and the list is capped at 100 keywords.
5. Optionally enter a competitor domain for head-to-head tools.
6. Save. The campaign appears in your list with one-click actions for the tools it supports.

Statuses and list types

Each campaign carries two organizing attributes:

• Status — active, paused, or archived. Use paused for work you've set aside and archived for finished engagements you want to keep for reference without cluttering your active list.
• List type — project, keyword_list, research, or tracking. This controls how the campaign is grouped under Projects:
• project and tracking appear under tracking projects (ongoing rank-tracking work).
• keyword_list and research appear under keyword lists (research collections).

The Projects view splits your campaigns into these two buckets and shows each one's keyword count and last-updated time, so a tracking engagement and a research keyword list stay visually distinct.

Running tools from a campaign

Once a campaign exists, its row (and the project selector dropdown at the top of the surface) becomes the fastest way to work:

1. Select the project from the No project selected dropdown, or use the action buttons on the campaign row.
2. Click Report, Ranks, or another tool — the domain, keywords, and competitor are already filled in.
3. Confirm to run. Each live run still costs 1 credit; selecting a project is free.

Editing and deleting

• Edit a campaign to change its label, domain, keywords, competitor, status, or type. Changes save immediately.
• Delete a campaign to remove the preset. Deleting a campaign only removes the preset — your stored reports, tracked ranks, and monitor snapshots are never affected.

A realistic example

An agency manages three clients. They create one project-type campaign per client (clienta.com, clientb.com, clientc.com), each with that client's target keywords and top competitor. Every Monday they select a client from the project dropdown and click Ranks — three clicks, three rank checks, consistent inputs every week. When Client B's contract ends, they set that campaign to archived so its history stays available but it drops out of the weekly rotation. Separately, they keep a keyword_list-type campaign called "Q3 blog ideas" purely as a research collection.

Tips

• Name campaigns clearly (client or site name) so the project dropdown is easy to scan.
• Keep tracking keyword lists focused — rank tracking checks up to 15 keywords per run, so a tight, high-value list gives the most useful movement data.
• Use keyword_list type for pure research collections and project/tracking for sites you actively monitor.
• Archive rather than delete finished work so you keep the reports and rank history.

FAQ

What's the difference between a campaign and a report? A campaign is a reusable input preset. A report is the stored output of an actual Domain report run.

Does creating a campaign cost a credit? No. Only live tool runs cost credits. Campaigns, edits, and deletes are free.

How many keywords can a campaign hold? Up to 100. Rank tracking uses up to 15 per run, and keyword research and competitor discovery use up to 10, so trim the list to what each tool needs.