Scoring Brand Consistency

What the consistency score tells you

The consistency score is StretchBAS's quality gate. It grades a piece of content 0–100 against a brand fingerprint and tells you why — a short list of what's on-brand, what's off-brand, and specific suggestions to fix it. Use it to check your own drafts, content written by teammates or freelancers, or StretchBAS generations before they go live. 100 means the content is a perfect match for the brand.

Each score spends 1 credit and is refunded automatically if it fails.

Two ways to score

You can score either:

• A generation already in your History (pick it and score it), or
• Any pasted content — a draft written anywhere, that you paste in to check against a fingerprint.

Either way, you choose which brand profile to grade against, since the score is only meaningful relative to a specific brand.

Scoring step by step

1. Open StretchBAS → History (to score an existing generation) or the Score action in the Generate area (to score pasted content).
2. Select the brand profile to grade against.
3. Provide the content — either select a generation, or paste your draft.
4. Run the score. This spends 1 credit.
5. Read the result: a 0–100 score, a list of on-brand points, a list of off-brand points, and concrete suggestions.

Reading the result

• Score (0–100) — the headline grade. Treat 85+ as ship-ready, 70–84 as "refine first," and below 70 as "needs real work."
• On-brand — what the content already gets right, so you don't lose it in edits.
• Off-brand — where it drifts from the voice, tone, themes, or value props.
• Suggestions — specific, actionable fixes you can apply directly (or hand to Refine as an instruction).

Example

A freelancer sends Beau a landing-page draft for Payne Coaching. Beau pastes it into Score against the Payne profile and gets 72/100: on-brand for warmth and audience focus, but off-brand because it uses corporate jargon ("leverage," "synergies") that Payne never uses, and it buries the value proposition. The suggestions say to cut the jargon and lead with the "small daily wins" promise. Beau refines the draft with exactly those instructions, re-scores, and gets 91/100 — ready to publish.

Turning a score into a fix

The fastest workflow is score → refine → re-score:

1. Score the draft to see what's off-brand.
2. Refine it using the suggestions as your instruction.
3. Re-score to confirm the number climbed, then publish.

Because both scoring and refining are 1 credit each, you can lock in consistency on an important piece for just a few credits.

Tips

• Score against the right profile. A draft that scores low against your formal B2B fingerprint might score high against your playful social one — pick the fingerprint that matches the channel.
• Score third-party content. It's the quickest way to QA work from freelancers or agencies before it represents your brand.
• Use suggestions verbatim as refine instructions for a tight, efficient edit loop.
• Set a team bar. Many teams require, say, 85+ before anything ships — a simple, objective quality gate.

Troubleshooting

• "content (or a generation_id) is required." You didn't provide anything to score. Paste content or select a generation.
• "Brand profile not found." Choose a valid profile in your workspace to grade against.
• The auditor returned an unstructured response. Occasionally the grader doesn't return a clean score. Just run it again — this is transient, and the credit is refunded on failure.
• A low score I disagree with. The score reflects your fingerprint. If the fingerprint itself is wrong (for example the captured tone is off), edit the profile and re-score.