What StretchBAS is
StretchBAS is the Brand Asset Studio inside StretchSuite. It learns your brand once, then writes new marketing content that sounds exactly like you — every time. Rather than re-briefing a chatbot on every task, you capture your brand into a reusable brand fingerprint and generate everything from it.
The workflow is always the same three ideas:
- Absorb a brand into a profile. StretchBAS reads your website content and builds a brand fingerprint — a structured capture of your voice, tone, themes, value propositions, vocabulary, and do/don't rules.
- Generate on-brand content. From that fingerprint, StretchBAS writes landing pages, Google Business posts, review responses, ads, emails, SEO packs, and social posts.
- Meter it with credits. Each generation, audit, or score spends one credit from your workspace wallet. Failed actions are automatically refunded.
Where to find it
StretchBAS runs inside the StretchSuite Workspace at app.stretchsuite.ca. Sign in, then open the left rail and choose Commerce & Growth → StretchBAS. Everything you do is automatically scoped to your current workspace (organization), shown near the top of the page next to your Org ID.
Key concepts
- Brand profile / fingerprint — the reusable "model" of one brand. You can hold several (for example your own brand plus each client's).
- Generation — a single piece of content produced from a profile. Everything you generate is saved to History.
- Credits — the spendable balance that powers metered actions. New workspaces receive a one-time free starter grant of 3 credits; you can top up any time.
- Audit — an evidence-linked brand audit that scores how well your owned, indexed content covers a subject.
- Consistency score — a 0–100 grade of any draft against a chosen fingerprint.
The dashboard at a glance
Across the top you will see four live stat cards: Credits (your spendable balance), Profiles (fingerprints ready for generation), Generations (recent content outputs), and Audits (brand audits visible to this workspace). Below them are five working tabs:
| Tab | What you do there |
|---|---|
| Credits | Check your balance, buy packs, and read your ledger. |
| Absorb | Build a brand fingerprint from a crawled website. |
| Generate | Write on-brand content, content packs, and social posts. |
| Audit | Run a content-evidence brand audit for a subject. |
| History | Browse, score, and refine past generations. |
Your first ten minutes
Follow these steps to go from zero to your first on-brand draft.
- Confirm your credits. Open the Credits tab. A brand-new workspace shows a balance of 3 from the free starter grant — enough to absorb a brand and generate a couple of pieces.
- Make sure your site is crawled. StretchBAS absorbs a brand from content that StretchSearch has already indexed. If you have not crawled your site yet, do that first in StretchSearch (see Absorbing Your Brand for details).
- Absorb your brand. Open the Absorb tab, enter your brand's domain (for example
paynecoaching.co), and run it. StretchBAS reads your pages, folds in any public social bios it can find, and produces a fingerprint. This spends 1 credit. - Review the fingerprint. Open the new profile and read the captured voice, tone, themes, and value propositions. Edit anything the model didn't get quite right — editing is free.
- Generate your first piece. Open the Generate tab, pick the profile, choose a content type (for example Google Business post), type a short request, and generate. This spends 1 credit and the result appears in History.
- Refine or score. From History, use Refine to tweak the wording, or run a Consistency score to grade it 0–100 against the fingerprint.
Example
Beau at Payne Coaching Co. crawls paynecoaching.co in StretchSearch, absorbs the brand in the Absorb tab, then generates a welcome email with the request "introduce our new 6-week accountability program." The result reads exactly like Beau's site, so he schedules it in seconds — total spend: 2 credits (1 to absorb, 1 to generate).
Tips
- Absorb your brand once, then reuse the profile for every generation. You only rebuild a fingerprint when your positioning changes.
- Keep an eye on the Credits card; each generation, audit, or score is 1 credit, and a content pack spends 1 credit per piece.
- Everything you generate is saved in History — nothing is lost, and you can refine or re-score it later.
- If a generation ever fails, the credit is refunded automatically, so you are never charged for output you didn't receive.
FAQ
Do I need an API key or any setup? No. StretchBAS is fully hosted inside your workspace. Just sign in and open the app.
Can other people in my company see my brand profiles? Profiles, generations, audits, and credits are shared within your workspace (organization) and are never visible to another organization.
What if my site isn't crawled yet? Absorb needs indexed content. Run a crawl in StretchSearch first, then return to the Absorb tab.
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