Content Packs and SEO Campaign Bundles

What a content pack is

A content pack takes one idea and renders it across several content formats in a single action. Instead of running six separate generations for a launch, you pick the formats you want, write the request once, and StretchBAS produces the whole set from the same brand fingerprint. It is the fastest way to spin up a coordinated campaign that stays consistent across every channel.

A pack is capped at six pieces per run — a deliberate guardrail so one click can never drain your wallet by surprise.

How metering works for packs

A pack is metered per piece: each generated format spends 1 credit. So a five-format pack costs 5 credits. Critically, metering and refunds are per piece — if one format fails, that piece is refunded and never charged, while the pieces that succeeded are kept. If generation can't run at all (for example the content model is unavailable, or you run out of credits mid-pack), the batch stops early instead of hammering the same failure repeatedly.

Building a content pack step by step

1. Open StretchBAS → Generate and choose the content pack option.
2. Select the brand profile to write from.
3. Pick the content types you want — up to six (for example: landing page, welcome email, Google Business post, Instagram caption, ad headline).
4. Write one request describing the campaign idea.
5. (Optional) Add a target keyword (typically a StretchSEM gap) so every piece is SEO-aware.
6. Generate. StretchBAS produces each format in turn, saving each to History. You'll see how many pieces were generated out of how many were requested, and the total credits spent.

Example: a program launch pack

Beau at Payne Coaching Co. is launching a 6-week accountability program. He builds a pack from the Payne profile with five formats — landing page, welcome email, Google Business post, Instagram caption, and ad headline — one request ("launch our 6-week accountability program; emphasize small daily wins and the private group; CTA to book a free intro call"), and the keyword "accountability coaching program." In one action he gets five on-brand assets, all mentioning the keyword naturally, for 5 credits. Every piece lands in Payne's warm, encouraging voice because they all draw on the same fingerprint.

When to use a pack vs. single generations

• Use a pack when you need the same message across multiple channels at once — launches, promotions, seasonal campaigns, new-location announcements.
• Use single generations when you want to iterate carefully on one piece, or when each channel needs a genuinely different message rather than the same idea re-shaped.

Tips

• Keep the request campaign-level. A pack works best when the request describes one coherent idea that makes sense across formats.
• Pick complementary formats. A landing page + email + two social posts + an ad headline covers a launch end-to-end.
• Watch your balance before a big pack. A six-piece pack needs six credits; top up first so the batch doesn't stop early.
• Refine individual pieces afterward. Generate the pack for coverage, then polish the one or two pieces that matter most with Refine.
• Add the keyword once and it applies to every piece — no need to repeat it per format.

Troubleshooting

• "Pick at least one content type for the pack." You didn't select any formats. Choose one to six.
• "A content pack is limited to 6 pieces." You selected more than six formats. Trim the list or run a second pack.
• The pack stopped partway through. A fatal condition (model unavailable or insufficient credits) halted the batch. The pieces that failed were refunded and never charged. Fix the cause (top up credits, or wait for the model) and re-run for the remaining formats.
• One format failed but the rest succeeded. That's by design — the failed piece is refunded automatically. Re-generate just that format on its own.